Words and Wisdom from the esteemed Professor …
Hello everyone, Pablo here back again from a tour of my vast agave fields. It is my favorite time of the year because it is harvest season. It is that magical time when the air chills a little and the agave plants are eager to be picked and turned into amazing tequila. Of course only the best get chosen, a true tequila master can almost hear the plants call out and asked to be harvested. I figured this would be a great time to talk about the agave and its role in the making of tequila.
First of all there are over 130 species of agave plant found in Mexico, but only one The Agave Tequilana Weber Azul (Blue Agave) can be used to produce tequila. Many people believe that the agave is in the cactus family, but actually it is more closely related to the lily. Most agave plants that are used are in the ground for 8 to 10 years, sometimes more. Only a well trained Jimador can decide when the plant is ready for harvest.
So now that our expert Jimador has selected the best possible plants, what’s next? At this point, they cut off the protective leaves and dig out the oh-so-important Pina, or heart of the plant. Each Pina is cut out of the earth by hand using a spade like tool called a Coa. The Pinas then are cooked and the process of making tequila really begins. We will save that for another time, enough to say that the process of growing the agave and preparing it to make tequila is time and labor intensive. This is all the more reason to savor that amazing tequila once it finally gets to your table or bar. In fact the very word Tequila is said to come from the ancient Nahuatl word the “place of hard work” or “the place of harvest”.
At Salty we appreciate the hard work that goes into every bottle of luxury tequila we sell. Tequila although fun for shots and great in margaritas is a sophisticated spirit with a long and rich history. It is up to us to teach the rest of world about what a special libation tequila is. Of course not everyone wants a history lesson on the agave plant, but everyone appreciates a good story. Many places serve a good margarita and you go to a grocery store to get a good bottle of tequila. Only at Salty Senorita can you get a true tequila lover (that’s you) to infuse that passion and knowledge to every guest about the wonder of tequila. It is our mission to let the world know that we are experts and truly one of the great tequila restaurants in the world. Take time to learn on your own or let Pablo (that’s me) help you along.
People have been harvesting the agave plant for nearly 500 years. Let’s give that long history the credit it deserves and spread the good word and a little love about magical tequila.
Much love
Professor Pablo Agave
Thursday, October 15, 2009
Wednesday, October 14, 2009
Salty's Annual Santa Brunch and Live Music Holiday Festival
CALENDAR ANNOUNCEMENT
Tuesday, October 13, 2009
THE REINDEER ARE ON STRIKE-SANTA CLAUS DROPS INTO
SALTY PEORIA BY HELICOPTER
Peoria Location Transformed into a Winter Wonderland with Real Snow during Salty’s Annual Santa Brunch; Sunday, Dec. 20 All Day Event
WHAT: Salty Senorita Peoria is announcing the arrival of a very special guest, Santa Claus! On Sunday, December 20th 2009 Salty Peoria’s Mexican Village will be transformed into a winter wonderland and will be welcoming guests to come and enjoy a delicious Sunday breakfast buffet and all day festivities for the whole family. Santa Claus will be arriving by helicopter in ‘Salty style’ and will be available for pictures and, of course, last minute gift requests. Good old St. Nick is expected to arrive from the “North Pole” at noon.
During the annual Santa Brunch and Holiday Festival guests can participate in the ginormous breakfast buffet, play in eight tons of real snow, adopt Fido from the Maricopa County Pet Adoption Bus and visit with Santa.
And, the fun isn’t just for the kiddos this year, Salty will be hosting a live music holiday festival directly following Santa’s departure, from 1pm-Midnight with live music from Nineball, Shallow Water, Metalhead and more! So stop by after your holiday shopping or make a night of it with friends. For more information about Salty Senorita visit http://www.saltysenorita.com/.
WHEN: Sunday, December 20th
10:00 a.m. – Midnight
Santa Claus Arriving at Noon
WHERE: Peoria
8011 W Paradise Ln
Peoria, Arizona
623.979.GUAC
MEDIA CONTACT: Lauren Smith, Director of Marketing at Anthem Restaurants, 480.421.0500 or via email at lsmith@anthemrestaurants.com.
ABOUT SALTY SENORITA
Salty Senorita Fresh Mexican Cantina has four locations across the Valley and is known for its quality of service and attention to detail. A leader in margarita ingenuity, Salty features 51 handcrafted margaritas in its signature drink book, 51 BLUE, and houses over 101 premium Blue Agave tequilas. Salty Senorita offers patrons an array of special events from its Margarita Mechanics Classes® to Diego’s Gospel Brunch every Sunday morning. For more information visit http://www.saltysenorita.com/.
For media inquiries, photographs and recipes or to set up an interview with John Casale, founder of Anthem Restaurants of America contact:
Lauren Smith I mailto:daniel@pastichepr.com I 480.421.0500
###
Tuesday, October 13, 2009
THE REINDEER ARE ON STRIKE-SANTA CLAUS DROPS INTO
SALTY PEORIA BY HELICOPTER
Peoria Location Transformed into a Winter Wonderland with Real Snow during Salty’s Annual Santa Brunch; Sunday, Dec. 20 All Day Event
WHAT: Salty Senorita Peoria is announcing the arrival of a very special guest, Santa Claus! On Sunday, December 20th 2009 Salty Peoria’s Mexican Village will be transformed into a winter wonderland and will be welcoming guests to come and enjoy a delicious Sunday breakfast buffet and all day festivities for the whole family. Santa Claus will be arriving by helicopter in ‘Salty style’ and will be available for pictures and, of course, last minute gift requests. Good old St. Nick is expected to arrive from the “North Pole” at noon.
During the annual Santa Brunch and Holiday Festival guests can participate in the ginormous breakfast buffet, play in eight tons of real snow, adopt Fido from the Maricopa County Pet Adoption Bus and visit with Santa.
And, the fun isn’t just for the kiddos this year, Salty will be hosting a live music holiday festival directly following Santa’s departure, from 1pm-Midnight with live music from Nineball, Shallow Water, Metalhead and more! So stop by after your holiday shopping or make a night of it with friends. For more information about Salty Senorita visit http://www.saltysenorita.com/.
WHEN: Sunday, December 20th
10:00 a.m. – Midnight
Santa Claus Arriving at Noon
WHERE: Peoria
8011 W Paradise Ln
Peoria, Arizona
623.979.GUAC
MEDIA CONTACT: Lauren Smith, Director of Marketing at Anthem Restaurants, 480.421.0500 or via email at lsmith@anthemrestaurants.com.
ABOUT SALTY SENORITA
Salty Senorita Fresh Mexican Cantina has four locations across the Valley and is known for its quality of service and attention to detail. A leader in margarita ingenuity, Salty features 51 handcrafted margaritas in its signature drink book, 51 BLUE, and houses over 101 premium Blue Agave tequilas. Salty Senorita offers patrons an array of special events from its Margarita Mechanics Classes® to Diego’s Gospel Brunch every Sunday morning. For more information visit http://www.saltysenorita.com/.
For media inquiries, photographs and recipes or to set up an interview with John Casale, founder of Anthem Restaurants of America contact:
Lauren Smith I mailto:daniel@pastichepr.com I 480.421.0500
###
Tuesday, October 13, 2009
Win A Trip To Rocky Point!
Salty Senorita has teamed up with Miller Chill, Sea Side Reservation and Re/Max Legacy of Rocky Point to give away a trip to Rocky Point...Check Out The Official Sneak Peek Press Release below:
P R E S S R E L E A S E
Contact: Lauren Smith / 480.421.0500/ lsmith@anthemrestaurants.com
FOR IMMEDIATE RELEASE
Salty’s Go Seaside…
Welcome Back To Rocky Point
ARIZONA (October 13th, 2009) –Salty Senorita, Sea Side Reservations and Re/Max Legacy of Rocky Point Mexico have partnered to send Valley residents on vacations south of the border!
Every Friday night, November 6th through November 27th, all Salty Senorita will be giving away an amazing Sea Side Reservation Vacation Package to their resorts in Rocky Point, Mexico. Each trip is for two adults and includes a 3 day 2 night stay in luxury accommodations and more. Even if you don’t win the big trip you are still a winner at Salty! On every entry form there is a tear off secret discount code for 15% off your next trip to Rocky Point via Sea Reservations, the Rocky Point Experts at www.seasidemexico.com.
The concept of Salty Senorita was inspired by little beach towns like Rocky Point, Mexico and Salty is eager to help Valley residents experience an amazing vacation as well as encourage tourism to such a relaxing destination. The residents of Rocky Point, valley residents with second homes in Rocky Point, Re/Max Legacy, The Rocky Point Times, Rocky Point Convention and Visitor’s Bureau and Sea Side Reservations are excited to welcome new and returning guests to Rocky Point, Mexico.
Rocky Point or Puerto Penasco, Mexico is an easy 3 ½ to 4 hour drive from the Phoenix area where you can choose to partake in the many great land and ocean activities, enjoy the culture and history of the area or simply relax on the beautiful sands of The Sea of Cortez.
While you are listening for your name to be drawn to win one of these hot vacations, Salty will be serving up tacos and ice cold Miller Chill from 8pm to close. There is no purchase necessary to win. Contestants can enter at any Salty location by filling out a way cool entry form from their server. Drawings will be every Friday at each Salty location between 8pm and 9pm.
So every Friday throw on your favorite pair of flip flops and head to Salty Senorita, where you can eat, drink, and be mermaid.
Old Town Scottsdale
3636 N. Scottsdale Rd.
(480) 946-SALTY
Mesa
1860 S. Stapley Dr.
(480) 632-TACO
North Scottsdale
14950 N. Northsight Blvd.
(480) 922-MARG
Peoria
8011 W. Paradise Lane
(623) 979-GUAC
Check us out online at www.saltysenorita.com or visit Seaside Reservations at www.seasidemexico.com .
For Rocky Point Real Estate questions please visit www.realestaterockypoint.net
###
FOR IMMEDIATE RELEASE
Salty’s Go Seaside…
Welcome Back To Rocky Point
ARIZONA (October 13th, 2009) –Salty Senorita, Sea Side Reservations and Re/Max Legacy of Rocky Point Mexico have partnered to send Valley residents on vacations south of the border!
Every Friday night, November 6th through November 27th, all Salty Senorita will be giving away an amazing Sea Side Reservation Vacation Package to their resorts in Rocky Point, Mexico. Each trip is for two adults and includes a 3 day 2 night stay in luxury accommodations and more. Even if you don’t win the big trip you are still a winner at Salty! On every entry form there is a tear off secret discount code for 15% off your next trip to Rocky Point via Sea Reservations, the Rocky Point Experts at www.seasidemexico.com.
The concept of Salty Senorita was inspired by little beach towns like Rocky Point, Mexico and Salty is eager to help Valley residents experience an amazing vacation as well as encourage tourism to such a relaxing destination. The residents of Rocky Point, valley residents with second homes in Rocky Point, Re/Max Legacy, The Rocky Point Times, Rocky Point Convention and Visitor’s Bureau and Sea Side Reservations are excited to welcome new and returning guests to Rocky Point, Mexico.
Rocky Point or Puerto Penasco, Mexico is an easy 3 ½ to 4 hour drive from the Phoenix area where you can choose to partake in the many great land and ocean activities, enjoy the culture and history of the area or simply relax on the beautiful sands of The Sea of Cortez.
While you are listening for your name to be drawn to win one of these hot vacations, Salty will be serving up tacos and ice cold Miller Chill from 8pm to close. There is no purchase necessary to win. Contestants can enter at any Salty location by filling out a way cool entry form from their server. Drawings will be every Friday at each Salty location between 8pm and 9pm.
So every Friday throw on your favorite pair of flip flops and head to Salty Senorita, where you can eat, drink, and be mermaid.
Old Town Scottsdale
3636 N. Scottsdale Rd.
(480) 946-SALTY
Mesa
1860 S. Stapley Dr.
(480) 632-TACO
North Scottsdale
14950 N. Northsight Blvd.
(480) 922-MARG
Peoria
8011 W. Paradise Lane
(623) 979-GUAC
Check us out online at www.saltysenorita.com or visit Seaside Reservations at www.seasidemexico.com .
For Rocky Point Real Estate questions please visit www.realestaterockypoint.net
###
Tuesday, September 29, 2009
Mmm...Magic Munchie Cookie Bars
Salty Senorita and Info@saltysenorita.com are constantly getting flooded with inquiries for our Magic Cookie Bar Recipe. While our recipe is top secret, our chef has created a version you can make at home. Enjoy!
INGREDIENTS:
1/2 cup butter
1/2 cup graham cracker crumbs
14 ounce can sweetened condensed milk
1 cup (6 ounces) semisweet chocolate chips
3-1/2 ounce can (1-1/3 cups) flaked coconut
1 cup walnuts or pecans, chopped
PREPARATION:Preheat oven to 350 degrees. Place butter in a 9X13 baking pan. Melt in oven. Remove pan from oven and carefully tilt pan to spread melted butter around. Sprinkle graham cracker crumbs over melted butter.Pour sweetened condensed milk over the crumbs. Top with remaining ingredients.
Bake 25 minutes. Cool. Cut into bars.
Serve these bars warm with vanilla ice cream and topped with chocolate sauce and "magically" it becomes a fancy restaurant dessert. Or serve it "Salty Style" by placing on a hot skillet and drizzling tequila over top.
Thursday, September 24, 2009
Theories Behind The Origin of The Margarita
Thursday Tequila Guest Blogger:
Pablo Agave, aka: Anthony Georgoulis
The Margarita is now one of the most popular cocktails in world. Where did this amazing balance of flavors come from? Who invented it? Where was it first made? What was the inspiration? In this installment of Pablo Agave’s corner we will look at the most popular stories of the margarita’s origin. Below are four versions of its birth, each one of them representing a little margarita magic. Now it is important to note that there are little bars and hotels all over the world (especially in Mexico and the Caribbean) that claim to have been serving margaritas as early as the 1930’s, but these four versions seem to have the most staying power.
In 1938 Bartender Danny Herrera while working at the Rancho del Gloria Bar in Rosarita Beach, Mexico was asked by a young lady to make him a cocktail, she said she was allergic to all alcohol except tequila. Danny looked at his bar, added some orange flavored liqueur (Cointreau), some fresh squeezed lime and the rest was history.
While working at the Foreign Club in Tijuana, Mexico, Enrique Bastaste Gutierrez was so taken by a young starlet at his bar that he created a very special cocktail just for her. It was the early 1940’s and the muse who inspired the drink was named Margarita Consino, hence the name of the drink. It was just a matter of time before the starlet (and the drink) made it big. The young lady shortened her first name to Rita and changed her last name to Heyworth. Rita Heyworth went on to be one of the great sex symbols of the silver screen and her namesake drink has inspired just as much passion.
The bar was Tommy’s Place in Juarez, Mexico, it was 1942. Pancho Morales was stumped when a woman came in and ordered a drink called a Magnolia. Not knowing the drink, he grabbed his favorite bottle of tequila, squeezed some of those fresh Mexican limes and of course added a little orange liqueur. He named his new concoction the Daisy, another beautiful flower. The lady loved her new drink. And you guessed it…The Spanish word for Daisy, Margarita.
My favorite is the story of Dallas socialite Margarita Sames. Margarita loved to impress her friends with drinks she created in her Acapulco vacation home. Again it was tequila, Cointreau and fresh limes that had her guests gushing over her latest creation. Once back in Dallas her friends began requesting Margaritas Drink. What began as a small secret amongst friends became all the rage in the Dallas social scene. It was just a matter of time before the word got out. Soon Margaritas drink became the Margarita and one of the most popular drinks in the world was born.
One thing is certain the Margarita got popular fast. In December 1953, Esquire magazine named the Margarita the Drink of the Month. By 1956 the word Margarita is cited in the Oxford English Dictionary. The world over is hypnotized by this mysterious cocktail.
The most important thing about these stories is to share them with your friends. Everyone loves a good story and a little bit of trivia, you will be the hit of the party with your new found knowledge. When you teach somebody something you share a little bit of yourself, and they will remember you forever. Congratulations! You have just made a friend by engaging them with a little story and dazzling them with your Margarita expertise.
Now go out into the world and share your newfound knowledge – Long live the Margarita!
Pablo
Pablo Agave, aka: Anthony Georgoulis
The Margarita is now one of the most popular cocktails in world. Where did this amazing balance of flavors come from? Who invented it? Where was it first made? What was the inspiration? In this installment of Pablo Agave’s corner we will look at the most popular stories of the margarita’s origin. Below are four versions of its birth, each one of them representing a little margarita magic. Now it is important to note that there are little bars and hotels all over the world (especially in Mexico and the Caribbean) that claim to have been serving margaritas as early as the 1930’s, but these four versions seem to have the most staying power.
In 1938 Bartender Danny Herrera while working at the Rancho del Gloria Bar in Rosarita Beach, Mexico was asked by a young lady to make him a cocktail, she said she was allergic to all alcohol except tequila. Danny looked at his bar, added some orange flavored liqueur (Cointreau), some fresh squeezed lime and the rest was history.
While working at the Foreign Club in Tijuana, Mexico, Enrique Bastaste Gutierrez was so taken by a young starlet at his bar that he created a very special cocktail just for her. It was the early 1940’s and the muse who inspired the drink was named Margarita Consino, hence the name of the drink. It was just a matter of time before the starlet (and the drink) made it big. The young lady shortened her first name to Rita and changed her last name to Heyworth. Rita Heyworth went on to be one of the great sex symbols of the silver screen and her namesake drink has inspired just as much passion.
The bar was Tommy’s Place in Juarez, Mexico, it was 1942. Pancho Morales was stumped when a woman came in and ordered a drink called a Magnolia. Not knowing the drink, he grabbed his favorite bottle of tequila, squeezed some of those fresh Mexican limes and of course added a little orange liqueur. He named his new concoction the Daisy, another beautiful flower. The lady loved her new drink. And you guessed it…The Spanish word for Daisy, Margarita.
My favorite is the story of Dallas socialite Margarita Sames. Margarita loved to impress her friends with drinks she created in her Acapulco vacation home. Again it was tequila, Cointreau and fresh limes that had her guests gushing over her latest creation. Once back in Dallas her friends began requesting Margaritas Drink. What began as a small secret amongst friends became all the rage in the Dallas social scene. It was just a matter of time before the word got out. Soon Margaritas drink became the Margarita and one of the most popular drinks in the world was born.
One thing is certain the Margarita got popular fast. In December 1953, Esquire magazine named the Margarita the Drink of the Month. By 1956 the word Margarita is cited in the Oxford English Dictionary. The world over is hypnotized by this mysterious cocktail.
The most important thing about these stories is to share them with your friends. Everyone loves a good story and a little bit of trivia, you will be the hit of the party with your new found knowledge. When you teach somebody something you share a little bit of yourself, and they will remember you forever. Congratulations! You have just made a friend by engaging them with a little story and dazzling them with your Margarita expertise.
Now go out into the world and share your newfound knowledge – Long live the Margarita!
Pablo
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